I think we are in a market where we might have by far less then 0,001% of Early Innovators who are really ready to order product and start building with it today.
Those few technology embracers are literally impossible to find and contact with traditional marketing tools - the only tool that is specific and precise enough to bring a topic to such a small minority is a internet campaign focused on specific searches only this minority segment will do on the search engines.
What we should do is to attend the extreme early adopters and start to make our voice heard in the early adopter segment .
We are far from reaching the professional mainstream …
Do you share this thought line ? - if you do this should impact what we do next.
Wilfried-Ellmer | nautilusmaker®